Empowering
Ethiopia's Digital
Economy Since 2006

As Ethiopia's premier multi-sector solutions provider, Highlight Tradings is foundational to the nation's economy. We connect millions to digital services, manufacture essential products, and power sustainable growth with our integrated operations.

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Technology

Innovative digital solutions
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Manufacturing

Essential productivity tools
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Agriculture

Coffee export solutions
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Automotive

Premium vehicle distribution

MISSION

Our mission is to empower every Ethiopian community and business with innovative, high-quality, and affordable solutions. We achieve this by excelling as a team, pushing the boundaries of what's possible in manufacturing, technology, and sustainable development to drive inclusive growth and access across the nation.

VISION

We envision a future where our relentless commitment to reliability, excellence, and innovation creates lasting, positive change, improving livelihoods, powering progress, and building a more connected and prosperous Ethiopia for all. By fostering collaboration and embracing sustainable practices, we aim to empower communities and drive transformative growth throughout the nation.

How We Make Work Successful

1

Analyze

Agent automation systems streamline the operational processes of agents by automating tasks such as sales, customer support, and inventory management.

2

Skilled Sales Force

Sales professionals excel in understanding customer needs; building strong relationships, and tailoring solutions that meet client demands.

3

Strategy

A successful sales strategy focuses on targeting the right market, clearly defining a compelling value proposition, and optimizing the sales process.

4

Result

We provide valuable guidance and support in the development, and you run a successful business.

Meet Our Team

Dawit Teka

Dawit Teka

Founder

Kidist

Kidist Zegeye

Managing Director

Rediet Mekuria

Rediet Mekuria

HR Manager

Solomon Menberu

Solomon Menberu

Credit & Dispersment Operation Manager

Getachew

Getanhe Degafu

Indirect channel support manager(Telecommunication)

Yenenesh

Yenenesh Degu

Corporate Sales Manager

Alex

Alemayehu H/mariam

Chief Financial Officer

Pilatos

Pilatos Tesema

Advisor

Adhanom

Selamwit Mulugeta

Finance Manager(Manufacturing)

Adhanom

Yabtsie H/selassie

Finance Manager(General Account)