Highlight Trading is a leading and profitable firm in Ethiopia. Following its foundation in 2008, it immediately engaged in several areas such as telecommunications, manufacturing, import-export, high-end printing, and so on. In January 2019, the firm became a major distributor of Ethio telecom scratch voucher cards, selling 169 million voucher cards worth around 2.1 billion birr in a year.
Highlight Trading's record of success demonstrates its consistent ability to meet and exceed strategic aims. Each circle below marks a turning point in our story — from humble beginnings to industry leadership.
December 1, 2019
Real Estate Business
Expanded into property development, marking our entry into Ethiopia's booming real-estate market.
Started Real Estate Business
Established High‑End Packaging Factory
September 01, 2019
High‑End Packaging
Launched our state-of-the-art packaging facility, serving top local and international brands.
January 01, 2019
Telecom Super‑Distributor
Became Ethio Telecom's largest scratch-card distributor — 169 M cards, 2.1 B birr in a year.
Super Distributor of Voucher Cards for Ethio‑Telecom
Coffee Export Business
March 01, 2018
Coffee Export
Brought Ethiopia's finest coffee to the global market, celebrating our agricultural heritage.
January 01, 2018
EVD Digital Service
Pioneered Electronic Value Distribution with Ethio Telecom, reshaping Ethiopia's digital payments.
Launch EVD Service with Ethio‑Telecom
Paper Manufacturing
July 01, 2014
Paper & Paper Products
Started manufacturing high-quality paper products, establishing a strong base in Ethiopia's industrial sector.
September 20, 2008
Company Established
The very beginning — Highlight Trading was founded and opened its first stationery shop, planting the seed of everything that followed.
Opened 1st Stationery Shop